Brand ‘infrastructure’ in nonprofit organizations: Challenges to successful brand building?
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Marketing Communications
سال: 2013
ISSN: 1352-7266,1466-4445
DOI: 10.1080/13527266.2012.741609